Teréze Taber
Co-Founder, BTB Salon Services
There was a time when choosing your salon’s colour range was simple: pick the biggest brand you could afford. Back in the day, big names meant trust. You assumed the quality was there because they had the reputation, the global presence, and the flashy marketing.
But times have changed, and thank goodness for that!
Today, we have access to more information, more transparency, and more choice than ever before. That means salon owners and stylists no longer have to rely on big-brand recognition to feel confident in their products. You can make decisions based on quality, safety, and performance – not just the size of a marketing budget.
Quality Colour Matters, But Not All Colour is Equal
You don’t need to use the most expensive, well-known brand on the shelf. But you absolutely do need to use quality colour. And quality doesn’t just mean how shiny the end result looks in a photo.
Because let’s be honest, if your colour line isn’t delivering results or is causing issues for your team, it doesn’t matter how much brand power is behind it.
It means:
What Are You Really Paying For?
These days, the price tag on many “big brand” colour lines isn’t necessarily a reflection of superior technology or performance. In a lot of cases, you’re paying for the massive marketing machine that sits behind it.
Big brands come with big marketing budgets. And those budgets don’t just pay for education. Primarily, they fund campaigns, packaging, influencer deals, and global ad spend. That’s not inherently bad, but it’s important to ask: are you getting real value for your money? Or are you helping to keep a multinational’s lights on?
This is why we decided to go with Professional by Fama.
After having worked with the top global brands in the world, we know intimately what’s behind the veil, and let’s just say it’s not all innovation and integrity. It’s big salaries, big boats, and big houses. So we went on an extensive search for a professional colour that could perform at the top tier, right alongside the best in the business, but without the unnecessary overhead. And we found it.
Visiting their factory in the breathtaking province of Bergamo, Italy, we saw firsthand a company where you can literally look out the window and see the fields where ingredients are grown. We met the passionate pharmacists formulating the colour; people who genuinely care about the end result and the people using it.
At the heart of their mission?
The health of the hairdresser. Not profit. Not marketing prestige. And that aligned perfectly with what we believe matters most.
Your Team Deserves Better – And So Do Your Clients
Your team works with colour every day. It’s not just about what the client sees in the mirror. It’s about what your stylists are exposed to, breathe in, and touch for hours at a time.
When choosing your colour line, the health and safety of your people needs to be part of the decision-making process. That’s why ingredient disclosure, dermatological testing, and transparent sourcing matter more than ever. Professional by Fama is the ONLY dermatologically tested professional hair colour in New Zealand. We can’t help but wonder, with such enormous budgets, why can’t the bigger brands offer this assurance?
You now have the power to choose a colour range that puts your team first, without compromising on performance or aesthetics.
“Professional by Fama is the ONLY dermatologically tested professional hair colour in New Zealand.”
You’re Not Locked In: You Have Options
We work with salons every day (500+ across NZ so far) who’ve realised they don’t have to keep paying inflated prices for outdated colour. Once upon a time, they felt stuck like if they left the big brand, they’d lose some kind of professional credibility.
But here’s the truth: your credibility comes from the experience you create, the results you deliver, and the care you take with your clients and team… not from the logo on your tube of colour.
“Your credibility comes from the experience you create — not the logo on your tube of colour.”
Ready to re-evaluate your colour line?
We’d love to show you an alternative that delivers exceptional results, prioritises stylist wellbeing, and offers real value.