Coaching Salon Owners, One Chair at a Time
We coach salon owners to master the business side of their craft – from people and profit to marketing and mindset. Because every thriving salon starts with a confident owner.
At Behind the Brand, we believe the heart of this industry beats inside the salon – where clients sit, where stylists create, and where owners lead. That’s where we are too: right beside you, helping you navigate challenges, build strong teams, and unlock the full potential in your business.
We’re often asked:
“But you’re not hairdressers?”
You’re right – we’re not. And that’s exactly what makes us different. Stylists already have the technical skill. What’s often missing are the business skills – the ones that determine whether a salon survives, struggles, or thrives.
That’s where we come in.
We know the hairdressing industry inside and out – but we also see it with a fresh approach. It’s this perspective that helped us co-found and grow Vivo Hair Salons from one chair to more than 85 across New Zealand. And it’s the same approach we now use to support salon owners at every stage of growth.
Here’s What We Help You With
Knowing your numbers
so you understand exactly where your money goes, where your profit comes from, and how to grow it
Branding and marketing
so your salon stands out, attracts your ideal clients, and keeps them coming back
Culture building
so your team shows up with pride, energy, and purpose every day, connected by a culture they’re proud to be part of
Stock management
making sure your shelves and backroom work for your cashflow, not against it
Hiring and immigration
we help you attract and onboard the right stylists, locally or internationally, while navigating visas and employment compliance with confidence
People management and compliance
giving you the tools to lead well, encourage growth, handle tricky conversations, and stay aligned with employment law
Salon experience systems
we help you design the processes, soft skills, and service philosophy that define your client journey — from the first booking and consultation through to aftercare and rebooking
These are the foundations that keep a salon healthy, profitable, and sustainable.
They’re also the skills most hairdressers never get taught – until it’s too late.
Whether you’re running a single boutique space or leading a growing team, we’ll tailor our approach to fit your goals and your reality. Because behind every successful salon is an owner who feels supported, capable, and clear on their next steps.
That’s where we come in – behind your brand.
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