Who is BEHIND THE BRAND?

Supporting your success story

ABOUT BEHIND THE BRAND

Helping Kiwi businesses grow, scale, and stand out

We’re the duo behind brands that succeed – blending smart strategy, bold marketing, and creative edge to fuel real growth.

With decades of hands-on experience, Lynden Mason and Teréze Taber know what works, and how to make it work for you.

Let’s build your next success story.

MEET THE FOUND

Lynden Mason – Business Growth & Leadership Expert

From Startup to 85+ Salons Nationwide

A visionary New Zealand entrepreneur, Lynden Mason has a proven track record of scaling businesses to success. Growing up in South Auckland, his passion for business ignited early, leading him to a self-taught journey through books and learning.

Strategic Growth Across Industries

After qualifying as an optometrist and then earning an MBA, Lynden quickly put his natural business instincts into action, developing smart operational strategies that could transform businesses across industries. His main successes led to:

Building Australia’s largest e-commerce business in its niche
Scaling a group of optometry practices to 10 locations, later selling to Luxottica
Co-founding Vivo, growing it from a single salon to a 85-location nationwide brand, generating tens of millions in annual revenue
Leading a 600+ employee team, welcoming thousands of clients through the doors every year

Business Success = People First

Lynden’s leadership wasn’t just about numbers. He spent 10 years on the ground, in-salon, working directly with his team. Here, he learned about what’s at the heart of the hairdressing industry: what makes a salon truly thrive, how to empower leaders and what the key drivers are behind long-term success.

Lynden Mason

Expertise & Passion

Lynden’s instinct for growth and strategy is second to none. He has deep expertise in:

Business development & scaling strategies
Leadership & employment growth
Unlocking brand & business potential

His mission is simple: help them scale, thrive, and reach new heights.

When he’s not working (which, let’s be honest, is rare), Lynden is:

Working on his passion project – a vision bus that visits communities without access to traditional optometry services
As a true car enthusiast, he loves sneaking away to his car racing simulator (business news still playing in the background!)
Scrolling business updates & sharing stats with his (very patient) wife
Oh, and he’s also mastering the fine art of dad jokes:

“Why did the entrepreneur bring a ladder to work? Because they were ready to take their business to the next level!”

We’ve built brands from the ground up and we know what it takes

We turn strategy, marketing, and creative into business growth

Now we’re here to help you do the same

MEET THE FOUND

Teréze Taber – Brand Strategist & Creative Visionary

From Storytelling to Salon Branding

With a dynamic background in the entertainment and creative industries, Teréze Taber brings a wealth of expertise in storytelling, branding, and design
She began her career as a Lead Creative at a top production company, where she excelled in:

Scriptwriting & production management
Editing & directing high-level content
Developing visually stunning brand narratives

Throw a topic at her – she’ll come up with something cool in no time! 

Crafting Iconic Salon Brands

Teréze’s expertise in brand development led her to Vivo, where she played a pivotal role in shaping the salon’s identity. She spearheaded a multi-location branding and marketing strategy, elevating the salon experience from concept to execution.
As the driving force behind content creation and brand voice, she ensured that every customer touchpoint reflected Vivo’s vision.

Teréze Taber

Passionate About Transformation

Teréze thrives on bringing visions to life, whether it’s related to a brand, space, or individual. Working with a trusted team of skilled tradespeople, she helps businesses execute their creative vision seamlessly. Above all, she is driven by her passion for empowering people to become their most confident, fulfilled selves.

When she’s not working, Tereze is a busy mum to both humans and dogs. A maximalist at heart, she’s often found decorating her home with colorful wallpaper, rummaged treasures, French antiques, and bold tiling. A giant stack of books is always piled next to her bed, and she loves nothing more than walking outdoors in nature, gym sessions, and collecting (or hiding) an ever-growing shoe collection from her husband.
She’s totally always had that very new looking pair of shoes! 

A QUESTION? A PROJECT?

Let’s talk about growing your business!

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