Behind the Brand is a coaching and mentoring consultancy that assists small to medium-sized business owners with various aspects of business, including strategy, marketing, leadership, and copywriting.

This Privacy Policy outlines how we collect, use, disclose, and store personal information in accordance with New Zealand privacy laws.

Who we are

The entity that collects, uses, and stores your personal information is BTB Salon Services Limited. Any reference to “we,” “us,” or “our” in this policy refers to BTB Salon Services Limited.

Your Rights

We respect your privacy and will only use your personal information for the purposes for which it was collected. If you no longer want us to collect or use your information, you may withdraw your consent by contacting us (subject to legal obligations requiring us to retain certain data).

What Personal Information We Collect

The types of personal information we may collect include:

Your name, email address, phone number, and business details.

Information about your interactions with our services.

Any feedback, queries, or communications you send us.

Website usage data (such as pages visited, IP addresses, and cookies).

Any other information you provide to us voluntarily.

If you provide personal information about another person, you must have their permission to do so.

How We Collect Your Personal Information

We may collect personal information in the following ways:

1. Directly from you – When you sign up for our services, subscribe to our emails, or contact us.

2. Automatically – Through cookies and tracking tools when you visit our website.

3. From third parties – If you engage with us via social media or other platforms.

4. From publicly available sources – Where relevant for our business interactions.

How We Use Your Personal Information

We use your personal information for purposes including:

Providing coaching, mentoring, and consulting services.

Communicating with you about our services, updates, and opportunities.

Improving our website, services, and user experience.

Sending newsletters or marketing communications (you can opt out at any time).

Complying with legal and regulatory obligations.

Any other purpose for which you have given explicit consent.

We do not sell or trade your personal information to third parties.

How We Share Your Personal Information

We may share your personal information with:

Our team members and contractors who assist in delivering our services.

Professional advisors, service providers, and business partners (e.g., hosting providers or email marketing platforms).

Law enforcement or regulatory authorities if required by law.

Any other third party you authorize us to share with.

If we transfer data overseas, we ensure that appropriate safeguards are in place.

How We Protect Your Personal Information

We take reasonable steps to protect your personal information from unauthorized access, modification, or disclosure. This includes using secure systems, encryption, and restricted access to sensitive data.

Cookies and Tracking

Our website may use cookies and similar technologies to:

Analyze website traffic and improve user experience.

Store your preferences for future visits.

Deliver relevant content and marketing.

You can manage or disable cookies through your browser settings, but doing so may affect website functionality.

Electronic Communications

By providing your contact details, you consent to receiving emails, newsletters, and updates from us. You can opt out at any time by clicking the “unsubscribe” link in our emails.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before sharing personal information.

Accessing and Correcting Your Personal Information

You have the right to request access to or correction of your personal information. If you believe any information we hold is incorrect, please contact us, and we will update it accordingly.

Privacy Complaints

If you have any concerns about how we handle your personal information, please contact us. If you are not satisfied with our response, you can lodge a complaint with the New Zealand Privacy Commissioner.

Policy Updates

We may update this Privacy Policy from time to time to reflect legal or business changes. Any updates will be posted on our website, and continued use of our services constitutes acceptance of the updated policy.

Last Updated: 2025/02/09

For any questions or privacy-related requests, please contact us via our contact form here.